This series of advertisements was designed in the classroom. I was given the task of rewriting the copy of an existing advertisement, and then creating a new advertisement inspired by the original.
The advertisement below was designed by Doyle Dane Bernbach (DDB) for Volkswagen in 1959, and is frequently referenced in the industry for being creatively ahead of its time.
The advertisement below is an updated version of the original 1959 advertisement. The copy has been rewritten to incorporate modern language, but maintains the “honest” theme.
The advertisement below was designed in response to the 2015 Volkswagen emissions scandal, and was designed to maintain the “honest” theme of the original 1959 advertisement.
Haley Bockius 